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Customer Co-creation Value in Healthcare Service

Release time:November 21, 2017

Topic: Customer Co-creation Value in Healthcare Service        

Speaker: Prof. Jill Sweeney

Host: Associate Professor Yao Tang

Date: 15:30-17:30, Nov 22, 2017

Venue: A 618, the New Main Building

 

Abstract:

This article explores in-depth what health care customers actually do when they co-create value. Combining previously published research with data collected from depth interviews, field observation, and focus groups, the authors identify distinct styles of health care customer value co-creation practice. Importantly, the authors show how customers can contribute to their own value creation through their own (self) activities in managing their health care. Building on past work in service-dominant (S-D) logic, consumer culture theory and social practice theory, the authors identify “roles,” “activities,” and “interactions” that underlie customer co-creation of value in health care.        

 

Bio of the Speaker:

Jill Sweeney is Winthrop Professor in UWA Business School, Austrilia. Jill was awarded a PhD in marketing in 1995. Her academic research focuses on services marketing as well as brand equity, relationship marketing and word-of-mouth. She has published widely including in the Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research. Jill was State Chair of the Australian Marketing and Social Research Society until recently and on the National Council of the same body. She is on the Australia and New Zealand Marketing Academy Executive and was Co-chair of the ANZMAC 2005 conference held in Fremantle in December 2005. Jill was the Associate Dean of Research and Research Training at the University of Western Australia Business School from 2008 to 2010. She plays a strong role on research and education committees and mentors junior staff with respect to research.    

 

School of Economics and Management