Title: Seminar on AI-Driven Innovation in Cross-Media Content Creation: Generation and Integration of Short Dramas, Animation, Games, and Interactive Content

Time: Wednesday, January 14, 2026, 14:30-16:55

Venue: Lecture Hall, 1st Floor, Home of Alumni, Xueyuan Road Campus

Agenda:

14:00–14:30 Guest Registration

14:30–14:35 Opening Remarks

1. Miao Jianjun, Party Committee Secretary, School of New Media Art and Design, Beihang University

2. Ma Yunfei, Vice President, Beijing Digital Creative Industries Association

14:35–15:55 Keynote Speeches

1. How To Tame Your Story: Adaptation

Speaker: (USA) Mark Handler, screenwriter, producer, voice director, former executive producer for Disney China, current guest professor at the Animation School of Beijing Film Academy

2. Application Prospects of AI Collaborative Creation in Cross-Media Content Generation

Speaker: Zhuang Weijia, Associate Professor at School of New Media Art and Design, Beihang University, Vice President of Beijing Comics Society, Deputy Secretary-General of the University Science Fiction Alliance, Advisory Expert at the China Copyright Protection Center

3. From a Product Perspective: Exploration and Potential of AI in Immersive and Personalized Cultural Consumption Experiences

Speaker: Zhao Tong, Head of TikTok Campus AI

4. Future Creation: Cross-Planetary, Cross-Modal, Cross-Media

Speaker: Yue Luping, Space Artist, Digital Curator

15:55–16:55 Roundtable Discussion: AI-Driven Creative Innovation and Cross-Boundary Dialogue

1. AI-Driven University-Industry Collaboration and Cross-Cultural Communication

2. AI-Driven New Pathways for Industry Integration

Editor: Liu Tingting