Title: Practical Exploration of the Smart E-Commerce Livestreaming Innovation Center: An Integrated Path for Research, Teaching, and Industry Collaboration

Speaker: Dr. Zhu Hui

Time: Wednesday, April 29, 2026, 9:00-11:00

Venue: Room A618, New Main Building, Xueyuan Road Campus

Registration: Free admission. No reservation required.

Abstract:

The integration of "Intelligence + X" in technology-driven business education represents a critical frontier where next-generation business studies meet industrial innovation. This lecture focuses on the integrated path for research, teaching, and industry collaboration, exploring how the Smart E-Commerce Livestreaming Innovation Center addresses two persistent challenges in traditional business education: the disconnect between academic research and classroom instruction, and the misalignment between talent development and industry needs.

The lecture will present three replicable, closed-loop pathways: research-informed teaching, industry-aligned teaching, and industry-driven research. It will also cover the center's functional architecture, operational mechanisms, and phased construction achievements, offering actionable insights for universities aiming to build next-generation business platforms that are digitally empowered, industry-integrated, and research-driven.

About the Speaker:

Dr. Zhu Hui is an Associate Professor and Associate Dean of the School of Management at Guangzhou University. She was a visiting scholar at the Department of Management, Tilburg University (the Netherlands). Her research interests include information systems and information management, data analytics and data mining, and consumer behavior in e-commerce. She has led 10 government-funded research projects and published over 50 academic papers.

Editor: Lyu Xingyun