Recently, the 9th National College Digital Art and Design Awards (NCDA) National Finals was successfully concluded. A total of 119,785 entries by participants from 1,456 colleges and universities nationwide were submitted this year. After rounds of competitions from the school-level to the national-level in 28 different competition areas, students from the School of New Media Art and Design of Beihang University have won a number of prizes in the national finals, including one first prize, five second prizes, and five third prizes. Beihang was also honored the excellent organization award of this competition.
The 9th NCDA competition, sponsored by the Talent Exchange Center of the Ministry of Industry and InformationTechnology, is one of the five art and design competitions in the “National Ranking of Subject Competitions in General Colleges and Universities” issued by the China Association of Higher Education of the Ministry of Education, and also one of the most important competitions for the reformation of higher education and the cultivation of innovative talents. As a well-known event in the field of art and design, the competition adheres to the concept of “designing for the people and training future designers,” insisting on the equal play of both art and technology, academic value and public welfare. By calling on the students to serve the society with their profession, the competition encourages them to develop comprehensive abilities and prepare themselves to be the leading designers in the future. The School of New Media Art and Design has yielded excellent results since its taking active part in this competition in 2019.
The first prize winning entry: The Blue Pollution in the Post-Epidemic Era - Masks
Reported by Yan Shuo
Reviewed by Wang Qun
Edited by Jia Aiping
Translated by Wen Peiyu