On June 15, Beihang University released two logos and visual identities (VI) for its 70th anniversary.
At the beginning of this year, the university launched a solicitation of logo design for the 70th anniversary, attracting many teachers and students to participate in. After receiving comments from representatives and reviews from experts, the university finally decided on the logos among plenty of candidates.
Combining “70” and the images of three representative buildings: Main Building, New Main Building and Main Building of Shahe Campus, the main logo looks stable, simple and recognizable. It recalls the memory of generations of Beihangers in the past 70 years and symbolizes the university’s development since its founding 70 years ago. The logo mainly adopts Chinese red and the university’s theme color blue to present a magnificent atmosphere as well as a jubilant and vivid visual effect.
The main logo is chiefly used for key conferences, forums, large-scale events, etc.
The auxiliary logo uses the number “70” as the basic form and lines as the main expressive technique. The “7” resembles runways and “0” resembles star trails, together highlighting the university’s feature in aeronautics and astronautics and its unique spirit.
Arranged according to the orientation of the Big Dipper, the seven planes in the logo represent “Beijing 1”, an aircraft designed by Beihang teachers and students in 1958. The image reflects Beihang’s spirit to serve the country in the fields of aeronautics and astronautics, Beihang’s pursuit of serving the country and Beihang’s commitment to take its responsibility as a top-class university.
The auxiliary logo is mainly used for promotional activities and recreational and sports activities within the campus.
Cultural and creative products with the main logo
Please download the logos and VI and use them according to the guideline.
Download link: https://70.buaa.edu.cn/
Reviewed by Li Jianwei
Edited by Jia Aiping
Translated by Wen Li